Survey Interviewer

The purpose of this qualification is to prepare a learner to operate as a Survey Interviewer. A Survey Interviewer should be able to interview research participants and collect data on a variety of topics. A qualified learner will be able to: • Prepare for an interview. • Plan the interview processes. • Select and interview participants. • Report (feedback/observations) on the processes and interviewing approach.

The market research (including social and opinion polling research) industry contributes more than R2 billion directly to the South African economy annually. This figure has been growing annually for some years now, and this is only possible if research is of good quality (ESOMAR Global Market Research Study, 2014). Market research is a vital tool to grow almost any business, whether the business wishes to assess the need for a new product or service, evaluate and improve an existing product or service, or improve its competitiveness. It provides economic, industry/sector, supply chain, customer, consumer or government level information and assists organisations to plan, based on stakeholder needs. Research is only effective if the quality of data collected is of a high standard. Good-quality market research, based on good-quality data from good-quality interviewing, helps organisations to improve and become more competitive, which in turn ensures: • Better products. • Faster services. • Higher individual productivity. • More efficient use of resources. • Attracting and retaining foreign investment. • Better access to information. • Improved social development and service delivery. • Improved planning by governments, and many more.

Recognition of Prior Learning (RPL): RPL for access to the external integrated summative assessment: Accredited providers and approved workplaces must apply the internal assessment criteria specified in the related Curriculum document to establish and confirm prior learning. Accredited providers and workplaces must confirm prior learning by issuing a Statement of Results or certifying a Work Experience Record. RPL for access to the qualification: Accredited providers and approved workplaces may recognise prior learning against the relevant access requirements. Entry Requirements: NQF Level 4 with Mathematical Literacy, English and one other of the recognised South African language.

1: Plan own resources, schedule projects and prepare documentation for the commencement of interviews. 2: Select, access and interview participants specified in project briefings. 3: Report on interviewing progress and issues impacting on interviewing.