Radio and Mutimedia Content Practitioner

The purpose of this qualification is to prepare a learner to function as a Radio and Multimedia Content Practitioner. The qualifications shall enable Radio and Multimedia Content Practitioners plan, create, develop, produce, present and avail radio and multimedia content, and oversee the technical and organisational aspects of production. A qualified learner will be able to: • Develop content for radio and multimedia. • Produce live and pre-recorded radio and multimedia content. • Present live and pre-recorded content on radio and other media platforms. • Utilise radio and multimedia content production technology. • Supervise radio and multimedia content production, programmes, and technological processes.

The South-African broadcasting industry has seen a dramatic proliferation of multi-provincial commercial stations, public service radio broadcasts, regional community stations and a growing number of internet stations. The industry requires a qualification to develop practitioners that could address the unique preferences of the diverse South-African society. The qualification also needs to equip practitioners to address the blurred distinction between scheduled entertainment synonymous with traditional television and radio broadcasts and ondemand entertainment such as podcasts. This qualification has been developed to provide individuals with the necessary knowledge and skills to effectively plan, produce, and deliver radio and multimedia content that meets the needs of audience while adhering to industry regulations and standards. The broadcasting industry serves all spheres of society through multi-provincial commercial stations, public service radio broadcasts, regional community stations and a growing number of internet stations. The industry is highly competitive, and broadcasters need to produce content that stands out to attract and retain audiences. Advances in technology and changes in audience behaviour mean that broadcasters need to be innovative and adaptable to remain relevant. This qualification shall enable practitioners adapt to changes and deliver content that meets the needs of audience. It places specific emphasis on sensitivity and addressing the specific needs of the diverse South African society. Society and the economy rely on ethical and legal information or content production that is mindful of the responsibility that goes with keeping society informed. Radio and multimedia content has the potential to influence public opinion. The qualification equips learners with basic business principles for a formal and informal, entrepreneurial broadcasting career for sustainable broadcasting business for economic growth.

Recognition of Prior Learning (RPL): RPL for Access to Training Learners may use the RPL process to gain access to training opportunities for a programme of learning, qualification, part-qualification or skills programme if they do not meet the formal, minimum entry requirements for admission. RPL assessment provides an alternative access route into a programme of learning, qualification, part-qualification, or skills programme. Such an RPL assessment may be developed, moderated and conducted by the accredited Skills Development Provider which offers that specific qualification/part qualification/skills programme. Such an assessment must ensure that the learner is able to display the equivalent level of competencies required for access, based on the NQF level descriptors. RPL for Exemption For exemption from modules through RPL, learners who have gained the stipulated competencies of the modules of a programme of learning, qualification, part-qualification or skills programme through any means of formal, informal, or non-formal learning and/or work experience, may be awarded credits towards relevant modules, and gaps identified for training, which is then concluded. Entry Requirements: An NQF Level 4 with Communication and Mathematical Literacy.

• Develop content for radio and multimedia production.
• Produce live and pre-recorded radio and multimedia content.
• Present live and pre-recorded content on radio and other media platforms.
• Use technology to produce and present radio and multimedia content.
• Apply business processes related to supervising radio and multimedia content production.