Marketing Coordinator

The purpose of this qualification is to prepare a learner to function as a Marketing Coordinator. A Marketing Coordinator provides a support role to marketing team members and managers by undertaking administrative tasks and coordinating key deliverables to ensure that a company meets its strategic marketing objectives. A qualified learner will be able to: • Coordinate key deliverables of products and services to (a) target market(s). • Support the deliverables across the full spectrum of the communication activities and channels. • Coordinate marketing and sales activities across the marketing mix. • Coordinate Customer Relationship Management (CRM) activities. • Undertake administrative tasks related to marketing metrics for the processing of payments.

The Marketing Coordinator is an entry level occupation for learners seeking a career in the marketing environment. This qualification will provide learners with competencies to confidently support the marketing activities in both small and large organisations that must maintain a competitive edge against their competitors. The present pandemic highlighted the vulnerability of companies to competitive disruption, and the importance of continuing to invest in maintaining their market share. Inputs for this qualification were provided professionals, assessors, and moderators who are currently functioning in this environment. This qualification will give qualifying learners access to professional registration with Marketing Association of South Africa (MASA), as the development of this qualification took place in collaboration with them. The qualification has as its outcome to ensure that organisations meet their strategic business and marketing objectives. This inevitably leads to economic growth throughout the value chain and provides for economic expansion, possibly beyond South Africa's borders. In addition, employment opportunities could be created allowing for improved infrastructure and the expansion of the local knowledge and skills base. The qualification was developed with the focus on school leavers but will also contribute to the skilling of employees currently serving in the broader marketing industry. Not only could they follow a career in marketing and sales, but they could also become businesspersons. Further development as marketers through institutions of higher education is an option to eventually become Marketing Executives.

Recognition of Prior Learning (RPL): • Learners will gain access to the qualification through RPL for Access as provided for in the QCTO RPL Policy. RPL for access is conducted by accredited education institution, skills development provider or workplace accredited to offer that specific qualification/part qualification. • Learners who have acquired competencies of the modules of a qualification or part qualification will be credited for modules through RPL. RPL for access to the external integrated summative assessment: Accredited providers and approved workplaces must apply the internal assessment criteria specified in the related curriculum document to establish and confirm prior learning. Accredited providers and workplaces must confirm prior learning by issuing a statement of result. Entry Requirements: The minimum entry requirement for this qualification is: • NQF Level 4 qualification.

• Demonstrate an understanding of business marketing skills.
• Demonstrate an understanding of marketing tools.
• Perform the administrative tasks related to the processing of the marketing financials and compare reports of results against targets.
• Provide supporting deliverables required for the implementation of a communication strategy.
• Support the processes required to coordinate the key deliverables of products and services to target markets.
• Coordinate initiatives that activate lead generation and responses from customers and prospects with the support of internal operations and external suppliers.