Interactive Media Designer

The purpose of this qualification is to prepare a learner to function as an Interactive Media Designer. Interactive Media Designers design interactive experiences, such as websites, mobile apps, and other digital products such as games. They create interfaces that are intuitive and user-friendly, that allow users to interact with the content. A qualified learner will be able to: • Determine target market interactive media content and audience preferences. • Prepare for production of interactive media and related apps and web interfaces. • Create and produce interactive media for specific purposes, clients, or audiences. • Conduct business processes related interactive media creation. A qualified learner will demonstrate the following key attributes: • sense of urgency • adaptability • effective team player • critical thinking • practically orientated • customer-focused • innovative • technology-inclined and • culturally sensitive.

Interactive Media Designers bring creative and innovative ideas to the sector. The Higher Occupational Qualification: Interactive Media Designer enhances the overall user experience of websites, applications, and digital platforms. The qualification is focused on creating content that seamlessly adapts to various devices and platforms, ensuring a consistent and engaging user experience across desktops, smartphones, tablets, and other digital mediums. Interactive designs encourage user engagement, interactivity, and participation. These sectors' unique elements are crucial for digital marketing, online learning, and entertainment platforms, enhancing audience interaction and satisfaction, hence buying the advertised products and services. The South African society will benefit from this qualification due to the significant role interactive media plays in disseminating information. Interactive designs competencies addressed in the Higher Occupational Certificate: Interactive Media Designer make complex data and information more accessible and understandable to a wider audience. Interactive media drives the South African digital economy by creating opportunities for digital marketing, e-commerce, online services, and digital entertainment. The Higher Occupational Certificate: Interactive Media Designer fosters innovation by pushing and exploring technological boundaries. This innovation attracts investments and creates a conducive environment for other tech-related industries to thrive. Typical learners include those who are already working within the interactive media design environment and those who wish to enter the field. Representatives working in all spheres of the interactive media industry were consulted in the review of the qualification. A qualifying learner will operate in occupations such as Interactive Media Design.

Recognition of Prior Learning (RPL): RPL for Access to Training: Learners may use the RPL process to gain access to training opportunities for a programme of learning, qualification, part-qualification, or skills programme if they do not meet the formal, minimum entry requirements for admission. RPL assessment provides an alternative access route into a programme of learning, qualification, part-qualification, or skills programme. Such an RPL assessment may be developed, moderated, and conducted by the accredited Skills Development Provider which offers that specific qualification/part qualification/skills programme. Such an assessment must ensure that the learner is able to display the equivalent level of competencies required for access, based on the NQF level descriptors. RPL for Exemption: For exemption from modules through RPL, learners who have gained the stipulated competencies of the modules of a programme of learning, qualification, part-qualification, or skills programme through any means of formal, informal, or non-formal learning and/or work experience, may be awarded credits towards relevant modules, and gaps identified for training, which is then concluded. RPL for Access to the External Integrated Summative Assessment (EISA): Learners who have gained the stipulated competencies of the modules of a qualification through any means of formal, informal or non-formal learning and/or work experience, may be awarded credits towards relevant modules, and gaps identified for training, which is then concluded. A valid Statement of Results is required for admission to the EISA in which confirmation of achievement is provided that all internal assessment criteria for all modules in the related curriculum document have been achieved. Upon successful completion of the EISA, RPL learners will be issued with the QCTO certificate for the qualification. Quality Partners are responsible for ensuring the RPL mechanism and process for qualifications is approved by the QCTO. Entry Requirements: An NQF Level 4 qualification.

• Determine interactive media content target market preferences.
• Conduct pre-production processes for creating interactive media content.
• Create and produce interactive media content.
• Apply business processes related to creating interactive media.