Graphic Media Designer

The purpose of this qualification is to prepare a learner to function as a Graphic Media Designer. Graphic Media Designers create and design digital, traditional or tradigital media content for various mediums such as printed content; and digital platforms such as websites, social media, video, mobile apps, and other digital communication channels. A qualified learner will be able to: • Determine target market for graphic media and medium preferences. • Prepare for production of graphic media mediums. • Create and produce graphic media in preferred media for specific purposes, clients, and audiences. • Conduct business processes related graphic media creation. Graduate attributes: A qualified learner will demonstrate the following key attributes: • sense of urgency, adaptability • effective team player, critical thinking • practically orientated, customer focused • innovative • technology inclined and • culturally sensitive.

The National Occupational Certificate: Graphic Media Designer will provide qualified designers with a wide range of skills, including digital design, typography, branding, and multimedia production, making them versatile and valuable assets in the industry. Designers with this newly developed qualification will be more skilful at using the latest design software and technologies, ensuring the industry stays current and competitive. The South African society will benefit from the contribution qualified Graphic Media Designers have on creative expression and cultural representation, reflecting South Africa's diversity and heritage through various design elements. Designers create visually appealing content that contribute to increased visual literacy and communication among the public. The National Occupational Certificate: Graphic Media Designer will add to the capacity graphic media designers need to create educational materials and awareness campaigns that inform the public about important issues such as health, safety, and social initiatives. Graphic Media Designers, especially those in small businesses or freelancers, contribute to economic empowerment by generating income and fostering entrepreneurship. Visually appealing promotional materials and campaigns enhance sectors such as the tourism sector, attracting more visitors and promoting cultural exchange. They play a vital role in effective branding and design strategies that inform strong brand identities for businesses, increasing customer loyalty and revenue, ultimately contributing to economic stability.

Recognition of Prior Learning (RPL): RPL for Access to Training: Learners may use the RPL process to gain access to training opportunities for a qualification if they do not meet the formal, minimum entry requirements for admission. RPL assessment provides an alternative access route into a qualification. Such an RPL assessment may be developed, moderated, and conducted by the accredited Skills Development Provider which offers that specific qualification. Such an assessment must ensure that the learner is able to display the equivalent level of competencies required for access, based on the NQF level descriptors. RPL for exemption For exemption from modules through RPL, learners who have gained the stipulated competencies of the modules of a qualification through any means of formal, informal or non-formal learning and/or work experience, may be awarded credits towards relevant modules, and gaps identified for training, which is then concluded. RPL for Access to the External Integrated Summative Assessment (EISA): Learners who have gained the stipulated competencies of the modules of a qualification through any means of formal, informal or non-formal learning and/or work experience, may be awarded credits towards relevant modules, and gaps identified for training, which is then concluded. A valid Statement of Results is required for admission to the EISA in which confirmation of achievement is provided that all internal assessment criteria for all modules in the related curriculum document have been achieved. Upon successful completion of the EISA, RPL learners will be issued with the QCTO certificate for the qualification. Quality Partners are responsible for ensuring the RPL mechanism and process for qualifications is approved by the QCTO. Entry Requirements: Entry Requirements An NQF Level 3 qualification.

• Demonstrate the ability to determine graphic media target market preferences.
• Conduct pre-production processes for creating graphic media mediums.
• Create and produce graphic media content.
• Apply business processes related to graphic media content.