Advertiser

The purpose for this qualification is to prepare a learner to function as an Advertiser. An Advertiser devises, plans, creates, coordinates and implement advertising campaigns, which encourages consumers to purchase goods or services. A qualified candidate should demonstrate among others the following attributes: meticulous, punctuality, ethics, problem solving, respect, professionalism, communication, and commitment. A qualified learner will be able to: • Profile client advertising needs and objectives. • Create an advertising project plan. • Conduct research, develop the strategy and a creative brief. • Conceptualise ideas for the client brief and brand objective. • Present advertising plan to the client for approval. • Implement and optimise advertising campaigns. • Analyse and report on campaign performance.

The qualification is aimed at building skills for effective and efficient advertising agency processes, systems and technical methods to enhance competitiveness. The qualification shall assist the advertising sector grow and develop as the solutions and related hardware must be advertised to potential clients. The advertisement helps the industry expand and create job opportunities, thus grow the economy. The industry benefits from increased efficiency, saving time, money, and improved competitiveness and quality. Access to information and communication products and services by society shall improve the standard of living. Currently there is no similar Occupational qualification registered on the National Qualification Framework. The advertising industry in South Africa generally requires two sets of competences, namely, frontline (with a focus on the big picture) and behind-the-scenes/back-end (with a detail focus) competencies. People employed in advertising agencies apply these sets of competences to fulfil copywriting, art direction and design, client service, media buying, television/radio production and/or print production functions. Historically, agencies have engaged in a large amount of informal training in the workplace but are facing challenges (i.e. in terms of resources and competitiveness) to address training needs in this way. The qualification defines and standardises learning outcomes and competencies for the advertising industry, with national recognition. Typical learners for the qualification are those who are already employed and new entrants to the industry. It shall provide learners with both learning and career pathway to grow to accounts management. The qualification was developed in collaboration with the advertising sector to ensure industry informs the expected competencies. There is no similar occupational qualification registered on the National Qualifications Framework.

Recognition of Prior Learning (RPL): RPL for access Learners will gain access to the qualification through RPL for Access as provided for the QCTO RPL Policy. RPL for access is conducted by accredited education institution, skills development provider or workplace accredited to offer that specific qualification/ part qualification. RPL for Credits Learners who have acquired competencies of the modules of a qualification or part qualification will be credited for modules through RPL. RPL for access to the external integrated summative assessment Accredited providers and approved workplaces must apply the internal assessment criteria specified in the related curriculum document to establish and confirm prior learning. Accredited providers and workplaces must confirm prior learning by issuing a statement of result. Entry Requirements: • NQF Level 4 qualification.

• Profile client advertising needs and objectives.
• Create an advertising project plan.
• Conduct advertising research, develop the strategy and a creative brief.
• Conceptualise advertising ideas for the client brief and brand objective.
• Present advertising plan to client for approval.
• Implement and optimise advertising campaigns.
• Analyse and report on advertising campaign performance.